Continuous Confidence in Software Development

when we write software, often we talk about the customer. We talk about their interactions with our software. We talk heir behavior and we ultimately decide what is going to be best for the customer. So in all of that talking, however, do we ever talk about what will make he customer trust us the most? Trust: The Measuring Stick When we start talking about a new feature and he performance of the application, we start geeking out! We  are developers, it's what we live for. Never, in the history of the world have we ever seen so many people gathered around a small little box talking in a foreign language and having such a great time. This is coding! This is awesome! Yet, at the other end of the spectrum, at the end of he development process, the customer is waiting. They await he next code release, and if we have not done our jobs right, they dread the next release. See, if we were all about the feature, or the performance, and didn't bother to release seamlessly, the cus...

When we look at what we are selling and what we do as a company, have we ever noticed that customers just are not as loyal as they used to be? Have we ever seen people leave when our site gets unstable? Why is that? Confidence The answer is quite simple: they don't have a lot of confidence in us. When someone gets angry and sees that there are some problems that just went out, people start to lose confidence in our product. It's not that we did anything bad or vindictive, but it is the natural cause and effect. So as we continue to release code, sometimes, to gain trust back, a moratorium is a good thing. Stop. Let the customer breathe. Allow people to see and trust you once again. Work with them to help gain that trust once more. It's All About Relationships When we start servicing a customer, we are starting a relationship with them. When we don't care for anything but their money, we make sure that there is very little if any trust there. Once things get toug...